SERENE

When presented with the exciting task of revitalizing the iconic Serene Candle Company design, Our goal was to contemporize and rejuvenate the brand while evoking the celebratory essence that Serene is renowned for.

The redesign involved a streamlined approach to the brand design and pack hierarchy, Placing a more pronounced focus on the brand name. Introducing a radiant golden flame emerging from the center to the top, we not only complemented the unique format but also created a striking centerpiece that defines the brand identity of Serene

Throughout this creative process, we conscientiously retained the brand's playful heritage and emotional rapport with consumers, ensuring that the design authentically captures the vivacity of this cherished family favourite. The result is a revitalized aesthetic that stands apart, Offering a fresh and unique identity for Serene Candle Company