Branding is crucial for companies as it establishes a distinct identity and fosters recognition in the market. It involves strategic steps such as brand discovery, market analysis, and the development of a cohesive brand strategy. The creation of a visually appealing brand identity and consistent application across touchpoints contribute to brand recognition. Internal branding aligns teams, and a well-executed brand launch introduces the brand to the public. Continuous monitoring, adaptation, and protection ensure the brand's integrity